Amazon Echo
ROLE: CREATIVE DIRECTOR
Brand launch for the All-New Echo, the latest from the Echo family.
THE CHALLENGE
Create an elevated brand image for the launch of the All-New Echo, focusing on a captivating product page that is easy to navigate.
ART DIRECTION
A focus on clean lines and fresh color, allowing for video and text overlays to highlight Echo's capabilities.
PHOTOGRAPHY
Photography should appear light and airy with clean lines and white space to accomodate overlaid text and interactive web design.
WEB DESIGN
With new functionality added to the site, we were able to create a dynamic design with in-line video and motion. Text overlays were added throughout the page to demonstrate Echo's features.
PROMOTION
A series of lifestyle and graphic gateway ads appeared on the homepage to promote the All-New Echo.
