Google Nest Cam (Battery) Launch
ROLE: CREATIVE DIRECTOR
Launch creative for the new, wireless Google Nest Cam.
THE CHALLENGE
Create a campaign announcing the launch of the newest Nest Cam, with assets including the product page, announce email, and more.
creative DIRECTION
Use photography and video to highlight the novel industrial design and the intelligent software features. Focus on the most useful, relatable use cases.
IMMERSIVE WEB DESIGN
Featuring scroll-activated animations, the product page opens with a series of full-width photographs that illustrate the Nest Cam real-life scenarios.
INTERACTIVE EXAMPLES
To show the user experience, a series of videos highlights the intelligent-alert features that are available in the app.
PRODUCT PHOTOGRAPHY
Highlighting the camera’s industrial design and its adaptability within your home. Images are optimized for each screen size.
FEATURES & ACCESSORIES
A series of photos appear as you scroll to highlight the available accessories and show how Nest can adapt to your home, inside or out.
EMAIL CAMPAIGN
Promotional email sent to announce the new Nest Cam with battery power, and outline the product features.
