Google Nest Cam Launch
ROLE: CREATIVE DIRECTOR
Launch creative for the new, indoor Google Nest Cam.
THE CHALLENGE
Create a campaign announcing the launch of the newest Nest Cam, with assets including the product page, announce email, and more.
creative DIRECTION
Use photography and video to highlight the novel industrial design and the intelligent software features. Focus on the most useful, relatable use cases.
IMMERSIVE WEB DESIGN
Featuring scroll-activated animations, this product page opens with a series of full-width photographs that illustrate the Nest Cam’s intelligent alert feature in real-life scenarios.
INTERACTIVE EXAMPLES
To show the user experience, an interactive display of photos highlights the features that are available in the app.
PRODUCT PHOTOGRAPHY
Highlighting the camera’s physical design and its adaptability within your home. Images are optimized for each screen size.
SAFETY FEATURES
A series of photos appear as you scroll to reveal Nest’s enhanced privacy and safety features.
EMAIL CAMPAIGN
Promotional email sent to announce the new Nest Cam and outline the product features.
