Google One Brand Campaign
ROLE: CREATIVE DIRECTOR
The first-ever brand campaign for Google One.
THE CHALLENGE
Create a consumer campaign to educate about Google One’s value proposition and drive consideration for expanded cloud storage.
creative DIRECTION
We joined forces with organizing expert Marie Kondo to land the idea that Google One’s expanded storage means you don’t have to get rid of anything. This lets you keep all of your digital memories.
CAMPAIGN VIDEOS
Marie Kondo shows the benefits and simplicity of using Google One to save personal files. Walking through a visual representation of Keegan-Michael Key’s account, she highlights key features that make storing and sorting a breeze.
CAMPAIGN PAGE
Leveraging Marie Kondo’s tidying tips, the page shows how users can bring joy and simplicity to their Gmail, Google Photos and Google Drive through a series of animations and videos.
SITE ANIMATIONS
CAMPAIGN ADS
The shortform videos ran on social across the Google, Made by Google, Gmail, Google Drive and Google Photos accounts.
