Google Real Tone Page
ROLE: CREATIVE DIRECTOR
An informational page to educate users on Pixel’s Real Tone feature.
THE CHALLENGE
Create a webpage to illustrate how Pixel can photograph a wide range of skin tones authentically. The feature was spotlighted in our ATL advertising, including the 2022 Super Bowl spot, so this was an important place to dive deeper into the technology.
Creative DIRECTION
In order to show the benefits, we lead the page with photography depicting a range of skin tones, as well as before-and-after animations. We also explained our equality mission, defined what Real Tone actually does, and highlighted our photographer partners.
campaign PAGE
Opening with an interactive gallery of portraits taken by Pixel, this page focuses on the inclusive nature of Real Tone and the authentic representation of skin tone.
